Associate Director, Advanced Analytics, Chicago, Illinois

Agency GroupM
Created 11/12/2022
Reference o2fakfwv_0
Category Analytics
Job type Full-time
Country United States
State Illinois
City Chicago
Description

Position at Wavemaker

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:
  • deep knowledge we have of our clients' business
  • confidence to challenge what's gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP's global media investment management company. Discover more on wavemakerglobal.com , Twitter and LinkedIn

Role Context:

We are looking for a data scientist expert in advanced analytics who will define and implement advanced analytics (consumer journey, advanced segmentation, churn/switcher models, multi-touch attribution, predictive modelling, lifetime value analysis, normalization work, multi-variables correlation models ...). This role will support the Marketing Intelligences & Sciences (MIS) team in providing relevant tools to answer key business questions. You will be a strategic thinker ideating based on hypotheses leading to the creation of advanced analytics solutions and services, with special focus on data clean rooms and data management platforms (DMP).

Core Responsibilities :
  • Lead audience science and data clean room strategy analytics for clients
  • Research and recommend the best analytic approaches to solving the most difficult marketing problems facing our clients
  • Create measurement hypotheses, identify client's data (1PD) and other data sets and preferred technique/model
  • Conceptualize, create, and deploy proprietary models to enhance audience strategy, audience-driven planning, and activation: consumer journey, advanced segmentation, churn/switcher models, propensity, demand forecast model, multi-touch attribution, predictive modelling, lifetime value analysis, normalization work, multi-variables correlation models)
  • Oversee the creation of audience profile leveraging key tools, such as Neustar DMP, Google Insight Explorer, Saleforce, MRI, etc.
  • Build thoughtful presentations and reports to deliver the right story to clients from advanced analytics outputs from modern solutions (examples: clean room, analytics query-able environment, audience profiles)
    • Partner with the entire team to learn the most efficient and effective way to extract value from data and develop a story telling approach grounded in client business reality

Required Skills / Experience :
  • Bachelor or master's degree in Computer Science, Statistics, Engineering, Mathematics, Economics, Physics, or a related scientific discipline, which required heavy use of statistics, data science, machine learning, etc. is preferred but not required
  • 5+ years of hands-on relevant work experience in data science application and in manipulating large unstructured and structured data sets to create insights
  • Proficiency in programming languages: SQL, Python; Knowledge of R a plus
    • Statistics skills in distributions, statistical testing, regression, etc a plus
  • Ability to operate in clean rooms (ADH, AMC, Facebook AA, Habu, Snowflake, etc), analytics environments and data management platforms (Neustar, Salesforce, Liveramp, etc)
    • Experience with Artificial Intelligence and Machine Learning to model, scale, and predict a plus
  • Knowledge of marketing analytics, especially digital analytics, and media analytics highly preferred - Agency experience is a plus
  • Experience with Google tools a plus (Google Marketing Platforms (GMP), Google Analytics (GA), CM360, DV360, SA360, BigQuery, etc.)
  • Strong analytical, critical thinking, and problem-solving skills
  • Strong speaking and written professional communication skills
  • Natural curiosity for exploring data and finding the untold story
  • The ability to thrive in a fast-paced and deadline-driven environment
  • High sense of accountability and ownership
  • Collaborative with a partnership mindset


In New York City, the base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications

Wavemaker

Get new jobs by e-mail

Our job alerts contain the latest job openings from across the WPP network. The alerts are sent by email and you can unsubscribe at any time. For further information about how we process your personal data see our privacy policy.