Eicoff - Media Buyer (DRTV), Chicago, Illinois

Agency Ogilvy
Created 11/17/2022
Reference 2022-12911
Category Media
Country United States
State Illinois
City Chicago
Overview

Eicoff is a Chicago-based, full-service advertising agency, integrating the disciplines of media, analytics and creative into innovative TV, video and audio solutions for our clients. We believe in giving our team members the freedom to develop their careers as they see fit, the encouragement to implement new ideas, access to both big, established clients and cutting-edge startups, and a commitment to the belief that we all do better work when work isn't all we do.

We offer:

  • flexibility for work from home and office
  • outstanding benefits including 401k matching and access to family support services, such as behavior and emotional support programs, childcare services, domestic partner insurance coverage
  • a beautiful new office within the WPP campus at 333 N. Green, in the heart of the Fulton Market District
  • access to WPP and Ogilvy's extensive Learning & Development opportunities


Responsibilities

Eicoff is looking for a Media Buyer to plan, negotiate, buy, analyze and optimize Broadcast and Digital Media. The buyer will handle buying national and local video negotiations, planning and maintenance of multiple accounts. Willingness to learn new platforms, technologies and attribution modeling. Additionally, extensive client communication and reporting responsibilities on a weekly basis will be required. Ongoing media planning and analysis of campaign results.

What you'll do:

  • Negotiate spot and national buys in the scatter marketplace and on an annual/quarterly basis.
  • Performing various calculations to determine projected response levels, call volumes and audience delivery.
  • Conferring with the other members of the media team to meet client marketing goals and objectives.
  • Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis.
  • Inputting and maintaining daily/weekly schedules.
  • Handling billing discrepancies with vendors.
  • Develop media plans through CPP/CPM analysis, analysis of qualitative data and historical performance resulting in the development of planning flowcharts and recommendations.
  • Develop, execute and manage added value programs.
  • Maintain client flowcharts with account team regarding media deliverables.
  • Manage monthly billing (reporting and resolution) with accounting team.
  • Conduct post analysis.

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