Analyst, Chicago, Illinois

Agency VMLY&R
Created 11/18/2022
Reference 8733
Category Analytics;Media
Job type Full-time
Country United States
State Illinois
City Chicago

About Us: VMLY&R

VMLY&R COMMERCE is WPP's newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce - this is end-to-end.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

Where you shine

Leads analytics-based strategic insights and direction to aid in the development of communications initiatives for clients. Working closely with the Account Management, Creative, Strategy, and Media teams, this position provides both and internal and client facing consultative perspective on analytical tools, measurement, and testing.

What your success will look like

  • Supports senior analytics team members in partnering with account teams (agency and client) on campaign planning and campaign effectiveness.
  • Supports senior analysts in the development of analytical plans and strategies to improve the effectiveness of communications programs
  • Function as the subject matter expert for analytical tools and techniques
  • Research innovative and cutting-edge techniques and methodologies
  • Partner with senior analytics team in the delivery and integration of conclusions and/or recommendations and actionable insights, including completing complex analysis and creating compelling visualizations for data
  • Specific job functions include partnering with analytics team members to:
  • Define key metrics and set goals
  • Recommend and design appropriate analytical methodologies based on business questions
  • Extract data from various digital tools
  • Complete data transformation, extraction, loading; merge formats
  • Analyze and interpretate media and sales performance
  • Mine retailer websites for traffic, engagement, and sales data to drive actionable business insights
  • Support advanced modeling and ROI/sales attribution analysis of shopper and media campaigns
  • Visualize data and measurement outputs through PowerPoint presentations and customized Tableau dashboards

Who you are and what you bring

  • Bachelor's degree in quantitative field; Advanced degree in quantitative field such as Statistics, Social Science Research, Economics, etc. preferred
  • 1-3 years of work experience performing analytics initiatives
  • Strong analytical skills and experience designing analytical solutions to address business problems
  • Experience working with media, sales (i.e. IRI/Nielsen/Retail Link), and shopper panel (IRI/Nielsen Panel, Numerator) data preferred
  • Experience working with e-commerce sales data and digital tools preferred
  • Proficient knowledge of advanced Excel & Tableau
  • Experience with SQL, Python, R, other statistical software a plus
  • Strong reporting background demonstrated by the ability to report from various tools conception to delivery (Excel/VBA, Tableau, Spotfire, etc.)
  • Advanced analytics capabilities in data mining, statistical methodologies / building linear and logarithmic regression models, database management
  • Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach
  • Proven ability to communicate complex, technical concepts to non-quantitative audience
  • Ability to build relationships across team, departments, vendors and clients
  • Exceptional oral and written communications skills
  • Ability to effectively manage timelines and deliverables of multiple projects simultaneously

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.


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