Associate Strategist, Social, Hong Kong

Who We Are

Ogilvy has been in Hong Kong since 1972, growing multinational and home-grown brands at the intersection of East and West. Inspired by borderless creativity, we bring together talent, technology and expertise in branding, advertising, public relations, customer engagement and consulting to develop compelling brand experiences. Ogilvy has been awarded as this year's HK Creative Agency of the Year (Gold), HK PR Agency of the Year (Gold) for the last two consecutive years and HK Digital Agency of the Year (Silver) by Campaign.

Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/.

Associate Strategist, Social

We are seeking an Associate Strategy to join our Social Business team. The role involves conducting research and analysis to inform our digital and social media strategies. Along with a strong understanding of social media platforms and regional markets, the ideal candidate will demonstrate robust project management capabilities, client relationship management skills, and excellent communication abilities. Knowledge of fashion, retail, and major regional social platforms like Facebook, Twitter, Instagram, Threads, and TikTok is important. Familiarity with platforms such as Line & Kakao Talk, as well as Chinese social media (e.g., Douyin, Wechat, Xiaohongshu), is a plus.

Responsibilities:

• Conduct research and analysis to understand the target audience, market trends, and competitors.
• Develop informed digital and social media marketing strategies.
• Stay on top of the latest trends and best practices in digital and social marketing, using these insights to maximize the company's reach to its target audience.
• Coordinate with various vendors to ensure a seamless execution of all aspects of the digital marketing strategy.
• Manage projects efficiently, ensuring timelines and quality standards are met.
• Build and maintain strong relationships with clients, understanding their needs and ensuring their satisfaction.

Desired Skills:

• Solid knowledge of the advertising industry and regional social media platforms such as Facebook, Twitter, Instagram, Threads, and TikTok. Knowledge of Line, Kakao Talk, and Chinese social media platforms such as Douyin, Wechat, and Xiaohongshu is a plus.
• Interest in or knowledge of fashion, with the ability to utilize this understanding in the creation of effective strategies. A passion for retail is highly advantageous.
• Understanding of emerging technologies in digital marketing and social media, and the ability to incorporate this knowledge into effective strategies.
• Strong project management skills, with the ability to manage multiple tasks and meet deadlines.
• Excellent client relationship management skills.
• Outstanding communication skills, with fluency in English.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in digital marketing, social media strategy, or a related role in the advertising industry.
• Strong command of English, both written and verbal.

We Believe In...

Nurturing talent, as they are our best asset for growth. We believe in diversity, inclusiveness, and creating positive social impact, and this is evident in our work. Our work for Vogue Project Uni-Form, a collaboration between Ogilvy HK and Taiwan, challenged stereotypes by designing the world's first gender neutral school uniform, Our 2023 Cannes-winning work, the Undercover App for WHW used technology to find a tangible and useful way to help fight domestic abuse.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.