Manager, Content, New York, New York

Agency GroupM
Created 11/18/2023
Reference oHCkpfwM
Category Creative
Location United States
State New York
City New York

Position at Wavemaker

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary & Impact

As a Manager of Content, you will translate content strategy into content programs and be responsible for flawless execution of the program. Responsible for the day-to-day needs relating to content partnerships, you will lead conversations with partners and clients throughout the execution process. You will work closely with the Content Director and Account team to support them in developing strategies, and ensure content programs plug into the integrated marketing approach and process.

Key Responsibilities

  • Develop tactical content recommendations that advance our client's business objectives and marketing strategies,
  • Meet and evaluate external suppliers around content & work with colleagues and trading team to develop a partnership with the best suppliers.
  • Negotiate partnership deals that deliver the most value to clients.
  • Lead structured brainstorms that generate original ideas that can inform the RFP process.
  • Serve as project manager for content partnerships, ensuring all parties are accountable for meeting deadlines and delivering within approved plan parameters.
  • Collaborate with colleagues across departments (e.g. planning, investment, data sciences) to ensure content partnerships are an interconnected part of the media plan.
  • Supervise the content creation process, including providing clear input on key deliverables such as storyboards and content rough cuts, as well as attending production shoots to ensure content produced delivers on strategy.
  • Write client presentations, briefs, pitches, and POVs.
  • Cultivate client relationships, demonstrating a keen understanding of their business and how content fits within it.
  • Develop junior team members foundational understanding of content and client services.


  • Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
  • Minimum of 3 years experience.
  • Demonstrate a strong understanding of the role of content, and managing clients on content briefs.
  • Working knowledge of content development process, production and distribution.
  • Experience in launching content partnerships, the media partner landscape, and digital strategy.
  • Proactive, a team player, demonstrates leadership and has a genuine curiosity about digital and marketing,
  • Proven experience in building strong client relationships.
  • Flair for presenting creative ideas.
  • Up-to-date on the latest news and emerging trends in the field of applied technologies.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.


Get new jobs by e-mail

Our job alerts contain the latest job openings from across the WPP network. The alerts are sent by email and you can unsubscribe at any time. For further information about how we process your personal data see our privacy policy.