Analyst, Analytics, New York, New York

Agency GroupM
Created 11/19/2023
Reference oAAjpfwC
Category Analytics
Location United States
State New York
City New York

Position at EssenceMediacom

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary & Impact

In this role, you will be responsible for digital analysis and support of digital campaigns. You will leverage multiple measuring & reporting platforms to conduct analysis and data evaluation to help drive the success of our online campaigns.

Key Responsibilities
  • Providing recommendations to ensure successful optimization of campaigns through the effective understanding of client objectives.
  • Creating and maintain dashboards for all clients within Datorama, Tableau or Power BI
  • Analyze campaign objectives and performance data to identify new opportunities for measurement and analytics solutions.
  • Develop customized reports to track and optimize campaign performance.
  • Manage the performance and pacing reporting for multiple stakeholders throughout the organization.
  • Through the use of reporting, perform QA testing to ensure tags are function properly.
  • Develop and deliver insights/analytics presentations across multiple accounts under the leadership of senior analytics & account staff.

  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field. OR equivalent professional work experience
  • Program Experience: SQL, Excel, Data visualization tool

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at .

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.


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