Paid Social Account Manager - 12 month FTC, London

Agency GroupM
Created 11/19/2023
Reference oEPApfwc
Category Media;Client Services
Job type Full-time
Location United Kingdom
City London

Position at Wavemaker

Paid Social Account Manager - FTC

Agency Context

Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the B2B category hub looking after two of Wavemaker Global's biggest B2B clients, GE HealthCare and Cytiva, with a holistic digital approach. The setup of each team is specific to the client's needs but is largely dependent on the scope of media channels.

Client Context:

GE HealthCare and Cytiva are a rapidly growing tier one clients and an important part of the B2B Hub. GE HealthCare has just spun off from the General Electric and working now as a standalone company with lots of opportunities. GE HealthCare account is focused on performance, automation and localisation. Cytiva has just merged with one of their competitors Pall Lifesciences, so both stay under one name Cytiva. The client is heavily focused on brand building with presence across all digital channels along with print and trade press.

Both clients demand excellence and as a team, we take pride in driving strong performance for these accounts.

Role Context:

As a n Account Manager you will be responsible for the coordination and delivery of your account(s) across all paid channels whilst operating as the main campaign point of contact for our clients. Making use of platform knowledge and account management practices, you'll ensure effective management of projects to brief, schedule and budget. Ultimately, you'll work to deliver world-class paid campaigns which exceed our client's expectations.

Key Responsibilities:
  • Campaign Management
  • Responsible for the output of your team, client facing and operational, and accountable for adherence to controls and best practices across paid media campaigns.
  • Strategic understanding of the client's business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
  • Maintain a forward thinking and innovative approach in the development of all paid media activity, but with social as your specialism.
  • Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client's objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back to the client.
  • Comfortable troubleshooting and helping train junior team members with daily challenges.
  • Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary.
  • Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
  • Identify opportunities to test and innovate in the paid space. Developing these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team.

Client & Partner Management
  • Develop strong relationships with key client stakeholders and leading team communications with them.
  • Advise internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses.
  • Demonstrate expert knowledge of and monitor the client's industry and competitive environment in order to create effective solutions.
  • Demonstrate an understanding of the media and technology developments that influence our client's business.
  • Deliver excellence in client service - including:
  • Quality control over all work produced, including that of indirect reports.
  • Set up and attendance for all status meetings, reviews, and general client meetings.
  • Ensure all client requests are met and surpassed and manage client expectation effectively.
  • Respond to all client briefs and requests in a timely, professional, and efficient manner.
  • Use Wavemaker tools to drive forward new channel suggestions and performance orientated recommendations.
  • Demonstrate an enterprising and pro-active attitude to all client dealings.

People Management
  • Ensure the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.
  • Set objectives for your team, reviewing and providing feedback regularly.
  • Ensure team members are conducting daily visibility and budget checks and tracking actions for monthly and quarterly reviews.

About you :

The successful candidate will be responsible for day-to-day client management, leading the response to briefs, strategy, and planning, while effectively managing the team to deliver best-in-class results. It is important that this person is comfortable to lead in client meetings and can build solid relationships with the clients as well as the team and Wavemaker colleagues. The Snr Account Manager will be supported by a team of account managers and executives on both GE HealthCare and Cytiva accounts.

It's essential that you have:
  • Excellent understanding of the strategic and tactical application of digital marketing in general.
  • Proven Project Management, Leadership, Stakeholder and People Management Experience.
  • Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.
  • Excellent verbal and written communication skills.
  • Strong presentation skills.
  • Advanced excel skills. Must know how to use VLOOKUP's , Pivot Tables, and web queries.
  • Expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across Google Ads.
  • Good understanding of:
  • Best in class planning principles and methods
  • Analytical methods and tools
  • Media research tools and techniques
  • Key performance media channels
  • Workflow management and prioritisation.
  • Strong understanding of how paid social works within the performance and digital ecosystem.
  • Working knowledge of best practices within social.
  • Working knowledge of key tracking solutions.

About Wavemaker:

Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audience s, Provocative Planning process and the world's largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world's leading brands and businesses.

A part of GroupM, WPP's global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

  • deep knowledge of our clients' business
  • the confidence to challenge what's gone before.
  • the support to go further than we thought possible.

Discover more at or follow us @WavemakerUK.

We are an equal opportunity employer

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.


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