Director, Analytics, New York, New York

Description

Position at mSix&Partners

mSix&Partners are one of the world's fastest-growing media planning & buying agencies, having doubled in size in the last few years. Our international network now comprises over 40 offices across 3 continents. We have a unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are a partnership with The&Partnership, an independent creative agency and GroupM, the largest buyer of media in the world. This means we can offer a true 'best of both worlds' advantage. We take a progressive and entrepreneurial approach to business and culture, while providing full access to GroupM's market-leading pricing, data and technology assets.

Role Summary & Impact

In this role, you will manage a small team of highly skilled Analysts and Data Engineers that you will coach and develop to maximize their potential. You will consult with senior client marketing and business leaders to define and answer the most important business questions to drive business growth. You will perform storytelling from data and analyses; persuasively communicate insights to internal stakeholders and clients. You will also build customized reports for key client stakeholders joining data from various platform APIs (i.e. Google Search Console, Google/Adobe Analytics, SEMRush, crawl technology, etc.), to measure performance growth of key business KPIs.

Key Responsibilities

• Act as primary day-to-day contact on insights and analytics to channel leads, clients, and 3rd party vendors.
• Advise on how to best leverage search data, organic search (SEO), media and marketing investments to drive business results Identify measurement opportunities, research and/or advanced analytics that supports clients' marketing objectives.
• Solve problems and drive new and innovative working practices as part of regular client work and new business.
• Supervise, train and mentor experienced and junior analysts.
• Use Statistical and Data Mining methods to project and explain client performance.
• Consult with clients on strategic decisions based on data insights Keep abreast of evolving SEO/media landscape, including research and emerging trends to provide insight to both media teams and client.
• Develop analytics proposals and strategies to present to clients.
• Identify and partner with external measurement vendors and third-party data providers.
• Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and director.
• Build applications writing SQL/Python scripts to manipulate data.

Requirements

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 10+ years of experience in statistical analysis, segmentation, predictive modeling, consulting and project management, preferably within the digital marketing space.
• 1-2 years of experience in a people management or supervisory role.
• Thorough understanding of online marketing, Paid/Organic Search, digital metrics and programmatic media.
• Experience utilizing data visualization platforms such as Tableau, Google Data Studio.
• PowerBI Experience in workflow automation tools, such as Knime.
• Website traffic analytics software (tagging and log file based) such as Adobe or Google Analytics.
• Deep knowledge of various measurement and campaign management technologies.
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com .

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

mSix&Partners