GOAT | Manager, Social Commerce, Ho Chi Minh City

Description

Position at GroupM Nexus

GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Social Commerce Manager to join us.

Reporting of the role

This role reports to: Goat Lead

3 best things about the job:1. You will learn to launch & own a media product
2. You'll have a platform to run & see the beauty of data
3. You'll work across category/ brands & learn everything about influencer marketing

Responsibilities of the role:

GroupM Nexus is seeking a highly motivated and experienced Social Commerce Manager to join our team and lead the operations of our Social Commerce Solution (TikTok Shop, Affiliate, LiveCommerce).

The ideal candidate will have a strong background in social media marketing, e-commerce, and content creation, with a focus on leveraging the power of TikTok to drive sales and brand awareness.

Planning (70%)

• Internal

- Develop and implement a comprehensive social commerce strategy for TikTok Shop &/or Affiliate, focusing on driving sales, increasing brand awareness, and engaging with our target audience.

- Collaborate with cross-functional teams internally & externally within GroupM, including media planning, e-commerce, and product solution, to create compelling and engaging content plans that resonate with our audience and drive sales.

- Manage dedicated team and partners to execute and optimize TikTok Shop campaigns, ensuring products are accurately listed, inventory is up-to-date, and promotions are effectively communicated.

- Analyze performance data and KPIs to identify trends, opportunities, and areas for improvement, making data-driven decisions to optimize our social commerce efforts.

- Stay current on TikTok platform updates, industry trends, and best practices, sharing insights and recommendations with the team to ensure our strategy remains cutting-edge.

• External

- Manages the daily workflow of campaigns and works with internal and external stakeholders if require, including the Livestream of Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok), fulfillment (OnPoint) and Affiliate Publishers to deliver campaign objectives.

- Build and maintain relationships with key influencers and partners within the TikTok community, collaborating on campaigns and partnerships to further amplify our brand presence.

- Closely monitor competitor activities and suggest actions where appropriate

Operating & Optimizing (30%)

• Executing with timely fashion by promotional lever to deliver campaign's goals
• Work closely with KOL/KOC to deal with commercial and incentives on key event dates, ensuring both brand awareness, consideration and sales objectives are met with efficiency.
• Forecast sales based on real-time performance and flexibly adjust when needed
• Report on a hourly/daily basis during key campaign dates and weekly/bi-weekly/monthly/quarterly if required. with efficiency.
• Forecast sales based on real-time performance and flexibly adjust when needed
• Report on a hourly/daily basis during key campaign dates and weekly/bi-weekly/monthly/quarterly if required.

What you will need:

• Bachelor's degree in marketing, Communications, or a related field.
• 3+ years of experience in social media marketing, with a focus on e-commerce and content creation. Experience in working at a Media Agency will be a plus.
• Proven track record of success in managing and growing social commerce channels, particularly on TikTok.
• Strong understanding of TikTok algorithms, features, and best practices for driving engagement and sales.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Highly creative and innovative, with a keen eye for design and visual storytelling.
• Data-driven mindset, with strong analytical skills and the ability to translate insights into actionable strategies.
• Self-starter, able to work independently and manage multiple projects simultaneously in a fast-paced environment.

Additional Plus Points if you are:

• Having a strong will, strong mind, and Can-do attitude
• Curious about all your work and not accepting the given standards.
• Having an artistic sense in putting your ideas into clean and clear presentation
• Proven to be trusted partner and uplift the team.

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Vietnam

It's no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

GroupM Nexus