Description
Position at EssenceMediacom
This role will be reporting to: Media Director
Role summary and Objectives:
Ideal candidate should be able to fully set a full-fledged performance strategy for his/her clients. They are also expected to have hands on experience in all the platforms and their best practices. The candidate needs to be a numbers-oriented person and they can make the right decisions for their client. The candidate will be fully involved in the day-to-day conversation across all clients and help them grow in the digital/performance space.
Performance Manager
The Performance Manager is responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis.
Duties and Responsibilities:
- To draft paid performance proposals and presentations.
- Manage Google relationship for accounts under management.
- Build campaign structure based on client brief.
- Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend.
- Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership.
- Ensure delivery on performance targets for clients.
- Monitor & measure performance activity, engagement metrics, analysing results, translating information into learning & strategic recommendations.
- Maintain appropriate mid-level Client relationships.
- Build Client respect and be recognized as a leader on their business.
- Work closely with Digital Managers to identify and deliver performance marketing requirements.
- Work closely with performance manager/planners to deliver on campaigns.
- Work closely with other business units etc Mindsights, Business planning, Social, and Digital.
- Ensure full knowledge of tools like Adwords, Marin, DS3, Adgooroo.
Qualifications:
- 3-4 years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
- Google, Facebook, Snapchat, Tiktok and Twitter ads are essential for this role.
- Data-driven and creative to push the envelope on new user acquisition.
- Must have experience with demand side platforms (DSPs) and ad-servers (e.g. DV360, Campaign Manager).
- Have experience of using Google Analytics (or similar web analytics platform) and especially experience working with PPC and social bid management tools.
- You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other.
- Creative thinking and problem solving to come up with solutions.
- Tenacity, resilience, flexibility and judgement to deal with difficult situations.
EssenceMediacom
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