Senior Associate, Sports & Live, New York, New York

Description

Position at Wavemaker

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary & Impact

As a Senior Associate of Content, you will assist the manager in translating the content strategy into content programs. You will be responsible for completing the day-to-day needs relating to content partnerships, from developing tactical media recommendations to launching campaigns and measuring performance.

Key Responsibilities

• Meet and evaluate external suppliers around content & work with the Content Manager to develop a partnership with the best suppliers
• Facilitate the Campaign RFP planning process by drafting RFP briefs, engaging with considered partners to develop proposals, and ensuring all deadlines are met by key stakeholders in the RFP process Aide the Content Manager in negotiating partnership deals that deliver the most value to clients
• Act as project manager for content partnership programs, ensuring timelines and campaign documents are accurate and shared, providing clear communication of key milestones, and acting as a liaison between partners and client to get approvals.
• Contribute a point of view on creative deliverables provided by media partners to ensure assets are meeting client objectives and brand guidelines, including evaluating storyboards, content rough cuts and final assets.
• Attend production shoots along with Content Manager to ensure smooth production process and client satisfaction on the content produced.
• Contribute to the development of client presentations and POVs.
• Produce campaign reports that evaluate the effectiveness of the content programs and identify opportunities for future campaigns; requires ability to organize and analyze campaign data as well as translating the data into insights.
• Provide training and guidance that supports the growth of Associates on the team.

Requirements

• Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience Minimum of 2 years' experience.
• Demonstrate strong understanding of the role of content and the media partner landscape.
• Working knowledge of content development and distribution process Proactive, a team player with a genuine curiosity about content, digital and marketing.
• Strong communication and writing skills.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

Wavemaker