Manager, SEO, New York, New York

Description

Position at GroupM

GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.

Role Summary & Impact:

You will be tackling a 3-pronged role. You'll be the advisor who manages a client's organic search marketing initiatives, managing and developing the team, and focusing increasingly on strategy development for the dedicated account(s).

Key Responsibilites:

Campaign Strategy Implementation

• Understand the client's products, competition, industry landscape, marketing goals and objectives
• Review and analyze competitor sites and understand their organic search approach
• Define a campaign strategy and deliverables plan that meet or exceed client expectations including:
• Keyword strategies for optimal on-site performance
• Detailed site analysis and technical recommendations
• Detailed content recommendations
• Comprehensive linking strategy
• Work closely with other internal departments to develop fully integrated search campaigns
• Attend client and agency meetings to present deliverables, campaign strategies, and tactics
• Always maintain positive client relationships

Campaign Reporting Results and Optimizations

• Monitor, track and evaluate campaign performance analytics, based on client critical metrics
• Review rankings and linking data against internal measurements for success
• Review monthly client reports, verify accuracy and provide analysis
• Optimize campaigns accordingly to maximize client investment and to resolve performance issues
• Support Search Director in data acquisition or campaign insights for quarterly or annual business reviews
• Present practical ideas for future marketing expansion or optimization

Organic Search Innovation

• You're a life-long-learner. We need you to stay current with industry trends, standard methodologies, and discuss the potential impact with your team.
• You should think creatively and develop creative tactics to improve efficiencies and drive more traffic to client assets
• You're a considerate and standout colleague. You'll actively contribute to corporate initiatives, automation projects, process changes and roll-outs
• You're an ace at new business. You will periodically aid in creation of new business presentations
• Create, or assist in creating, POVs, standard and consistent approaches and key process documentation

Requirements:

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• A minimum of 3 years of organic search engine marketing/search engine optimization/SEO campaign management experience required
• Previous experience in an agency environment highly desired
• Strong background in data analytics and strategy. You must be comfortable manipulating very large datasets
• You may not be an expert coder, but a basic knowledge of HTML, Google Analytics and Webmaster Tools is expected
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus
• You're performing at your best when you're in a dynamic and collaborative environment

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com .

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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