Agency | GroupM |
Created | 03/16/2024 |
Date expired | 04/28/2024 |
Reference | oYkhsfwL |
Category | Public Relations |
Job type | Full-time |
Location | India |
City | Mumbai |
Description
Position at Wavemaker Job title: Group Head - Data & Audience Reporting to: Senior Director -Data & Audience Location, Country: Mumbai, India Brief role description : The Data & Audiences GH will be the custodian of First-party Data (1PD) planning across brand portfolios & will be working on audience planning & deployment. Their day-to-day job will require you to create & model audiences CDP & CRM to aid the planning & deployment of 1PD. They will work closely on digital plans to activate 1PD audiences, closely monitor the performance & suggest corrective measures. 3 best things about the job:
About Wavemaker We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers' brand decisions and experiences through media, content, and technology. We have one single attitude - Positive Provocation. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other's backs through our inclusive culture. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you. Our attitude of Positive Provocation is enabled by: • The deep Knowledge we have of our clients' business • The confidence to Challenge what's gone before • The Support to go further than we thought possible Core responsibilities:
The Candidate:
We are a part of GroupM, WPP's global media investment management company. Discover more on wavemakerglobal.com , Twitter and LinkedIn We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age. More about GroupM About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm Wavemaker |
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