Description
Position at EssenceMediaCom
About EssenceMediacom
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. the agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
The Role Objective The Senior Planner is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence. The Senior Planner has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI's for each brief.
Responsibilities Strategic Skills
- Support the Client Lead by providing expertise on Planning
- Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
Client Account Management
- Act as a client contact for the assigned categories and form close relationships with the client to become the face of MediaCom in front of the client
- Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client's needs.
- Keep your client leads up to date on best practices and industry trends
Operating and Technical Requirements
- Develop consistent excellent plan recommendations for brands in the assigned categories & related Operations staff to deliver outstanding plan execution & operational excellence
- Forge and develop solid working relationship with the internal team at MediaCom and GroupM, developing multi-channel plans and responses to client briefs with the other colleagues/teams
- Prepare consumer insight and competitive reports interpretation and key learnings
- Complete and publish planning reports accurately and on time
- Collaborates closely with buying/implementation teams within the company as to maintain a campaigns delivery throughout the year within agreed KPI's (e.g. reach objectives)
- Contributes to client profitability based on operational efficiency as well as recognizing & developing opportunities to grow out of scope services (like Insights) and related revenues
Other Areas
- Participate in workshops, training sessions and team building events.
- Deliver best practice day to day project management.
- Demonstrate an understanding of the media and technology developments that influence performance planning and clients' business.
- Be an advocate of continuous improvement, enthusiastic and positive with a "Can Do" attitude Flags up any serious performance issues immediately and seek help to manage them accordingly.
Key Performance Indicators
- Product: outstanding plan execution & operational excellence. KPI TBC
- Client: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
- Personal development: positive My360 feedback from manager, peers and clients.
Education, skills, and behaviors
- 3+ years of experience on in a similar or related role
- Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics, or engineering.
- Numerate and analytical
- Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication skills in the other.
- PC literate (Excel, PowerPoint, Word)
- Strong target orientation e.g. very results driven, ability to work effectively to targets
EssenceMediaCom