Brand Performance Analyst (Insights & Analytics), Milan

Landor is looking for a Brand Performance Analyst (Insights & Analytics) to join our Milan studio. Could this be you?

We are Landor.

World-leading brand specialists.

Consulting. Design. Experience. Connecting business strategy to brand.

Bringing every facet of brand to life.

Creating brand-led experiences for talent & customers.

United in our drive to make a positive difference.

Proudly part of WPP.

We build brands, designed to transform.

Our Landor Group also includes leaders in sonic branding amp, workspace & architectural design experts BDG and award-winning motion specialists ManvsMachine .

What you'll do

• Play a crucial role in enabling data-driven decision-making. Support our clients in making confident, impactful brand strategy and design choices to drive business growth.
• Collaborate on projects with Strategy, Client Services, and Design teams to create world-class, agile brands that unlock business growth and provide quantifiable predictions for the performance and business benefits of our solutions and recommendations.
• Serve our clients for ad hoc consulting projects, including but not limited to brand strategy, brand equity, brand-led business case modeling, brand valuation, and setting financial KPIs.
• Execute the data analytics strategy for projects, synthesizing insights, determining priorities, and identifying information gaps to help inform brand strategy, working independently or coordinating with team members.
• Collaborate in defining and create brand-led business cases, financial models, and value propositions for industry-leading brands seeking to understand brand and/or business transformation.
• Support the management of supplier agency relationships to ensure successful project delivery and proper framework setup.
• Nurture a positive culture inside the Team and across the Network

What you'll need

• Previous experience in a similar role with knowledge on how insight and analytics play their part in supporting brands' growth.
• Basic experience in translating insights from research and data into recommendations on client brand, business strategies and stories
• Familiarity with a variety of quantitative and qualitative research methodologies, tools, and approaches.
• Strong analytical, critical thinking, and problem-solving skills.
• Good stakeholder management and interpersonal skills, allowing you collaborating with individuals from various disciplines outside of the Brand Performance realm and clients.
• Proficient in English and native/bilingual in Spanish or Italian, bonus for any other fluent language.

Our commitment to diversity and inclusion

We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination.

Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation, marital status, or any other legally-recognized protected basis under federal, state, or local law.

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