Social Listening Analyst, Beirut

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we're looking for:

The Social Media Listening Analyst will design, conduct, and deliver standard and custom social listening reports. The Analyst will translate business needs into constructed queries and via a tool will monitor social conversation for internal teams as well as competitive brands, products, marketing campaigns and events. He or she deep dives into the data to uncover drivers of social buzz, then translates the data into a compelling story. The Analyst will be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports. The role exists to be part of the insights offering for the Microsoft "Market" LT and Marketers, as well as the Social Team to deliver actionable insights that will inform brand and social strategies.

What you'll be doing:

• Listen and analyze online conversations/mentions by leveraging different listening tools such as Sprinklr to understand topics, volume, and sentiment.
• Responsible for Social listening tool setup including keywords, query parameters, and dashboards.
• Pulland interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.
• Take initiative on refinement of query parameter setup to ensure accurate and insightful mention analysis is available to report on by the end of a reporting period.
• Able to deliver insights that transform social data into a clear story.
• Visualize findings using charts, tables, and infographics to provide actionable insights based on concrete data.
• Manage a deliverable calendar of recurring schedule and ad hoc reports.
• Work closely with stakeholders and Community Managers to present social listening reports to discuss key observations and actionable insights.
• Collaborate with the local community management team as well as the campaign teams in different markets/regions to align and implement social analysis for local needs. This also includes campaigns/events and presenting insights back to business to inform content creation and monthly content calendars.
• Has a good understanding of how to set up alerts for crisis monitoring/warning and emerging trends.
• Ensure local reporting efforts are aligned with global/regional governance guidelines.
• Provide recommendations for community managers and stakeholders based on observations.

What you'll need:

• Bachelor's degree in mathematics, Statistics, Marketing, Economics, Computer Science, Information technology or Human-Computer Interaction or related educational concentration.
• Minimum 2-3 years' experience in social listening and/or online/social marketing.
• Experience of working with clients is a plus.
• Strong verbal and written communication skills in English (any other language is a plus).
• Proficiency in Microsoft Office products including Excel and PowerPoint.
• Knowledge of general PowerBI and social media listening/analytics tools such as Sprinklr.
• Strong familiarity and understanding of social media platforms such as Facebook, Twitter, LinkedIn, Blogs, Forums, Instagram, YouTube, Reddit.
• Ability to synthesize information and produce insightful and accurate analysis and recommendations.
• Must be a naturally curious and an inquisitive person when it comes to data.

#LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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