Description
Position at GroupM
QUALIFICATIONS
- Completed undergraduate or graduate education in marketing, communication, advertising, or media
- Minimum of 5 years of professional experience in influencer marketing
- Strong written and verbal communication skills
- Experience in influencer marketing operations and reporting platforms
- Experience in exploring and researching evolving social media trends
- Customer-oriented, committed to following innovative practices and technological developments to enhance processes
- Effective in creative idea development processes
- Capable of managing stress
- Analytical thinking, reporting, and data analysis skills
- Possessing creative and innovative thinking skills
- Proficient in MS Office programs
- Proficient in English
- Team player, able to work in a result and solution-oriented manner
- Embracing an open communication and feedback culture
- Open to change and innovation
RESPONSIBILITIES
- Preparation of suggestion lists for influencer campaigns, daily performance monitoring, and management
- Contacting influencers and influencer agencies to request budgets, create campaign concepts, and manage operations
- Requesting and processing documents related to current accounts for campaign processes
- Ensuring adherence to best practices in operational tasks, including attending events and shoots as needed
- Transfer of innovations from the global team and all details about the brand identity to the team
- Building strong internal relationships among the entire team, client connections, publishers, and other agencies
- Ensuring end-to-end campaign management by participating in briefing processes
- Gaining proficiency in using the GOAT tool and utilizing it in campaign processes
- Analyzing customer needs and taking appropriate actions based on KPIs
- Providing solutions and suggestions on campaign needs, ideas, audience approaches, etc
- Conducting competitor analyses
- Organizing brand sponsorships and activations
- Presenting monthly proactive campaign concepts and special day projects for brands, and managing them after approval
- Communicating with the Finance and Accounting Department to reconcile monthly accounts and track invoices
- Monitoring campaign results during broadcasts and taking necessary actions to achieve campaign goals through optimizations
GroupM
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