Senior Analyst, SEM, Philadelphia, Pennsylvania

Description

Position at CMI Media Group

CMI Media Group has a passion for innovation in the pharmaceutical and healthcare industries. We use that passion to help leading organizations dedicated to improving our society's health achieve our business goals by creating experiences that inform, educate, and stimulate behaviors that improve the quality of life. If you are passionate about driving digital success and have a proven track record of delivering results, we want to hear from you! In this role you will play a key role in optimizing our digital marketing efforts and driving business growth through strategic SEM campaigns. You will be responsible for managing and implementing paid search campaigns, analyzing performance data, and providing actionable insights to enhance our online visibility and ROI.
Key Responsibilities:

• Campaign Management: Develop, implement, and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc.). Conduct keyword research and competitor analysis to identify opportunities for campaign improvement.
• Data Analysis: Analyze performance data using various analytics tools to identify trends, insights, and areas for improvement. Provide regular reports on key performance metrics and make data-driven recommendations.
• Strategy Development: Collaborate with cross-functional teams to develop comprehensive SEM strategies aligned with overall business objectives. Stay abreast of industry trends, search engine algorithms, and best practices to ensure optimal campaign performance.
• Budget Management: Manage SEM budgets effectively, ensuring maximum return on investment and adherence to financial targets.
• Testing and Optimization: Conduct A/B testing and implement optimization strategies to improve ad performance and user experience. Continuously explore new opportunities and techniques to enhance campaign effectiveness.

Desired Skills and Qualifications:

• Proven experience (4+ years) in managing and optimizing SEM campaigns.
• In-depth knowledge of Google Ads, Bing Ads, and other SEM platforms.
• Strong analytical skills with proficiency in data analysis tools like Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360.
• Excellent understanding of SEM best practices, search engine algorithms, and industry trends.
• Strong communication and collaboration skills.
• Passion for working in a fast-growing healthcare media agency.
• Google & Microsoft certification a plus.
• Contextual, video and/or programmatic experience a plus.
• Experience in the pharmaceutical vertical.

If you are a results-driven SEM professional looking for a challenging and rewarding opportunity, we invite you to apply. Join our team and be a part of our journey towards digital excellence! CMI Media Group is a global, full-service media agency devoted exclusively to strategic healthcare marketing. Join us to elevate engagement strategies and drive transformative media experiences for healthcare brands.

To apply, please submit your resume.

ALL FOR GOOD
CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.